Baby+Company is a midwife-lead birthing center located in Nashville, TN. Their mission is to offer affordable, holistic pre and postpartum care by empowering women with information and choice at every stage of pregnancy. Using images and video of real Baby+Co. clients and staff, we created an awareness campaign along with informative collateral. The centerpiece is a prenatal notebook packed with information about each clinical visit and interactive features to create both an atlas and a keepsake of each Baby+Co. client’s maternity journey.