MADD DESIGN
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Gap Passport to Summer

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Gap Passport to Summer

Creative Direction by Minou Sinios

In this season-long activation, we used Gap's brick-and-mortar store windows to "Countdown to Summer" and build excitement for the Passport to Summer program, which featured in-store promotions and a microsite leveraging social media to engage Gap customers with the brand. We created a bright, sunny system of dreamy beachscape photos, playful typography, and illustrated badges for different summer activities.

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