Gap REMIX Pop-Up Shop
Every year Gap partners with artists around the world to create unique graphic T-shirts to highlight the brand's creative heritage. To celebrate the collaboration, we created a month-long pop-up on 5th Avenue in one of Manhattan's prime shopping districts.
We created a gallery-like atmosphere to keep the focus on the art, with custom frames for each design, a statement light fixture, and a dark backdrop. We even busted out the staple guns and paint to create a one-of-a-kind denim installation mural.